Context and goal
Business goal, user problem, data, constraints, and success metric.
Open to new product work
Anastasiia · Product Designer
I make productsclear for people.
I work across fintech and e-commerce: understanding the problem, shaping the logic with the team, and taking the solution through to launch.
Companies and scalePublic figures
The technology team behind a leading Russian e-commerce marketplace.
65M+active buyers · 2025
A Russian digital bank in the MTS ecosystem.
5.8Mactive bank customers · H1 2026
A Russian universal bank, later integrated into VTB.
3M+retail customers · before the VTB integrationMy projects · 01—05
Problems, decisions, and outcomes.
Each case covers the problem, area of responsibility, key decisions, outcome, and real product screens.
01Production
MTS Bank
A Russian digital bank in the MTS ecosystem.
5.8Mactive bank customers · H1 2026
MTS Fintech · Credit-card stream · 2024
A shorter, clearer credit-card application
We rebuilt the application journey: fewer fields, clearer steps, and fewer errors.
+17%conversion after release
21 → 12application fields
−43%cognitive load
02App · Mobweb · Web
Ozon Tech
The technology team behind a leading Russian e-commerce marketplace.
65M+active buyers · 2025
Ozon Tech · Loyalty · Cross-domain
Ozon Stars at the moment of purchase
We brought loyalty into one clear system across user states, screens, and teams.
+40.9%CR to connect
+26.5%CR to earn
+30.8%CR to spend
Not stepsStatus × screen
Status
NO STARSExplain value
ACTIVEUse in context
Screen
PDPPurchase moment
TILESRecognition
03
Production
Ozon
One of Russia’s largest e-commerce marketplaces.
65M+active buyers · 2025
Ozon Tech · PDP · 2024–2025
Making the product page easier to understand
We built a clear hierarchy so new commercial modules would not get in the way of choosing and buying.
1.5×faster time to decision
04Production
Otkritie Bank
A Russian universal bank, later integrated into VTB.
3M+retail customers · before the VTB integration
Otkritie Bank · Mobile fintech
Faster payments and digital cards
We simplified card-detail entry and added digital-card customisation inside the app.
−40%input errors
+18%payment completion
+29%card issuance
Launch · 202360+
digital card designs
05Live product
qompanion.io
Qompanion
An AI product providing real-time support during job interviews.
Live web product
Qompanion · AI product · Live
Real-time AI support during interviews
A browser-based AI copilot recognises interview questions and helps shape a concise answer without losing the thread of the conversation.
Answer in secondsCandidate contextPrompt at a glance
Process
From problem to working solution.
Journey and prototype
Main journey, alternative states, errors, and a clickable prototype.
Solution validation
Usability tests, technical risks, feedback, and a documented change list.
Handoff and launch
Specifications, implementation review, post-launch check, and the next iteration.
Services and format
What I can take on.
Priority goes to product work with meaningful impact on user experience and metrics. Smaller requests are available as fixed-scope packages.
New product or MVP
Discovery, priorities, journey architecture, prototype, UI, and development specifications.
Complex product journey
Credit application, payments, checkout, onboarding, or loyalty—with every state and error covered.
Data-led redesign
Funnel analysis, UX problems, hypotheses, a new journey, and a plan to validate the result.
Systems and scale
Components, rules, cross-platform states, and adoption across multiple teams.
Experience
Products people use every day.
Product DesignerPDP · Tiles · Loyalty
Product pages, tiles, and one loyalty mechanic built with 10+ teams.
Product DesignerLoans · Credit Cards
Led design across most credit-card initiatives in close partnership with product, analytics, research, and engineering.
Product DesignerDebit Cards · Payments · P2P
Payments, transfers, card-detail scanning, and digital-card customisation.
About
I like understanding how things work—and making the complex feel clear.
5+ years in product teams. Fintech: credit and debit cards, payments, and transfers. E-commerce: PDP, product tiles, and loyalty.
The main focus is turning fragmented requirements into one clear journey, validating it before development, and preserving quality through implementation. Core partners: product, analytics, research, engineering, and adjacent teams.
BHSAD
British Higher School of Art and Design · UX/UI Design · professional retraining · 500 academic hours · 2022—2023
Ozon Tech · MTS Fintech · Otkritie
PDP, Tiles, and loyalty · loans and credit cards · debit cards, payments, and P2P · AI platform
Figma · Framer · Adobe CC
Photoshop · Illustrator · prototyping · design systems · product analytics
AI as a working tool
I use AI to gather context faster, structure complex information, test journeys, and build prototypes. Decisions are discussed with the team, and I remain accountable for the final outcome.